Service Excellence

  • We give our best with passion, commitment and dedication.

  • Our communication is open, honest and supportive.

  • We treat all clients with dignity and meet them where they are, to provide appropriate services in a way they will be able to understand and utilize.


  • We create an environment that is positive, safe, nurturing and supportive for all involved.

  • We inject fun, spontaneity and humor into our work.

  • We maintain a healthy perspective on work and life – balancing them.


  • We are innovative in our approaches and open to new ideas.

  • We encourage creativity in our work with others and for ourselves.

  • We are not afraid to make mistakes, reevaluate and expand.


  • We adapt to the individuality of our clients.

  • We are able to adapt to continually changing environments.

  • We are open to change and willing to try new ways to fulfill our organization’s vision and mission more effectively.


  • We work cooperatively with a shared purpose, valuing individual ability and diversity.

  • We are accountable for our work and uphold the highest ethical standards.

  • As professionals, we respect the confidential nature of our client work.

About Cynthia

Cynthia Backer founded and directs Purple Shoes Wellness  in Portland, Oregon. Using her innovative FRAMES™ program, she works with businesses, schools, and families to provide integrative wellness tools for children through adults. Cynthia specializes in easy, practical ways to create happier, healthier lifestyles.

Cynthia’s credentials include a Bachelor of Science in Nursing, Master of Art Teaching and Master of Integrative Health. She is a Board Certified Holistic Nurse, Certified Healing Touch Practitioner and Reiki Master.  She has over 30 years experience in nursing, leadership and education.  She is an author and speaker.

Cynthia Backer’s creativity extends into fiber arts and art quilts. Her work has received honors at several art shows in the United States


  • Bachelor of Science in Nursing – St. Olaf College
  • Masters in Art of Teaching – Lewis & Clark College
  • Masters in Integrative Health – National University


  • Sigma Theta Tau International Honor Society of Nursing
  • American Holistic Nurses Association
  • Healing Touch International
  • International Association of Reiki Professionals
  • San Diego Reiki Corp